How to optimise your website SEO:
A common error with seo that web designers make when optimising a customer’s website is that they simply forget about the importance of subject matter, good quality content on every page, this is the text that website visitors will read and also this is important to the search engine spiders.
The readable information on each web page , the text, is used by the search engine spiders, or bots, to find relevant keywords and key phrases about your products and services, this needs to be matched up with the keywords and phrases in your page title and your Meta tags.
When people type a keyword or key phrase into a search engine to find your product or service and you have added the right amount of keywords and key phrases in the right places, you have a good chance of being found on the first or second page, this is the ultimate goal in seo.
Lets say, for example, you had a website that was selling cars, you wouldn’t want to try and optimise for the word “Cars”, the competition for this is huge, and it would be better use such terms as small economical cars, cheap family saloon, sports hatchback.
Another way to filter out the searchers that wouldn’t be relevant to you, say, your selling a small car, no one is going to travel 300 miles to view it, stick to good key phrases such as small family car east London for example.
A lot of people just search for their local area, such as a plumber, you wouldn’t just search for plumber, you will get too many irrelevant results, you would type in plumber and then your area, such as Plumber in Boston, so this would be how to optimise your pages if you were a plumber in Boston.
There are many other important elements of search engine marketing, such as getting links from other websites than sell a similar product or service to you, but not the same.
The first part the search engines will read is the title tag , second, it’s the Meta tags, your description and the keyword tag, the search engine spider then reads through your page, in the source code, and has to match up what’s in your Meta tags with the page content (text), that is on your page, these four elements are crucial .
It’s common knowledge that pages that are built entirely in flash or those that just have a series of images will not rank as well as pages that have plenty of relevant and original content, because as everyone knows, content is king.
A common mistake so many make with their websites is that they will often use the same title and Meta tags on every single page, this is such an easy fix that will make a big difference to your positions.
Another mistake is the navigational links that can’t be followed by a search engine spider, or bot, the easy fix for this is to add a textual site map, the best option is to use search engine friendly links.
Do try and remember, getting your website on the first or secondpage of any major search engine is not going to happen overnight, it takes time and effort and a good helping of skill.