Search engine marketing

July 29th, 2010

How to optimise your website SEO:

A common error with seo that web designers make when optimising a customer’s website is that they simply forget about the importance of subject matter, good quality content on every page, this is the text that website visitors will read and also this is important to the search engine spiders.

The readable information on each web page , the text, is used by the search engine spiders, or bots, to find relevant keywords and key phrases about your products and services, this needs to be matched up with the keywords and phrases in your page title and your Meta tags.

When people type a keyword or key phrase into a search engine to find your product or service and you have added the right amount of keywords and key phrases in the right places, you have a good chance of being found on the first or second page, this is the ultimate goal in seo.

Lets say, for example, you had a website that was selling cars, you wouldn’t want to try and optimise for the word “Cars”, the competition for this is huge, and it would be better use such terms as small economical cars, cheap family saloon, sports hatchback.

Another way to filter out the searchers that wouldn’t be relevant to you, say, your selling a small car, no one is going to travel 300 miles to view it, stick to good key phrases such as small family car east London for example.

A lot of people just search for their local area, such as a plumber, you wouldn’t just search for plumber, you will get too many irrelevant results, you would type in plumber and then your area, such as Plumber in Boston, so this would be how to optimise your pages if you were a plumber in Boston.

There are many other important elements of search engine marketing, such as getting links from other websites than sell a similar product or service to you, but not the same.

The first part the search engines will read is the title tag , second, it’s the Meta tags, your description and the keyword tag, the search engine spider then reads through your page, in the source code, and has to match up what’s in your Meta tags with the page content (text), that is on your page, these four elements are crucial .

It’s common knowledge that pages that are built entirely in flash or those that just have a series of images will not rank as well as pages that have plenty of relevant and original content, because as everyone knows, content is king.

A common mistake so many make with their websites is that they will often use the same title and Meta tags on every single page, this is such an easy fix that will make a big difference to your positions.

Another mistake is the navigational links that can’t be followed by a search engine spider, or bot, the easy fix for this is to add a textual site map, the best option is to use search engine friendly links.

Do try and remember, getting your website on the first or secondpage of any major search engine is not going to happen overnight, it takes time and effort and a good helping of skill.

Gain Funds Making Residual income At Home Envelope Stuffing Options

July 28th, 2010

No matter if you’re retired from deliver the results, or you happen to be stay-at-home mom, or you are basically in search of an prospect by making residual income while doing work in the extremely comforts of your home, then envelope stuffing may be the response that you simply are actually waiting for. Envelope stuffing seriously isn’t new, in fact, this has been a practice for several decades now. Yes, you can find lots of scam that may be happening right now. And sad to say, most work possibilities for this kind of perform are produced to extort cash from just anybody who wishes to receive added bucks. However, you will discover indeed some legitimate companies that offer this kind of income earner for folks who are basically trying to find work-at-home opportunities.

Some organizations opt for to hire folks to manually do the stuffing of envelopes for their businesses. Regardless with the costs that they’ve to incur, to them it is a lot more practical than acquiring expensive machines to instantly do these kinds of undertaking for them. There are a few who basically wishes to outsource this type of undertaking to other people as opposed to hiring full-time employees for their firms.

Whether it may be a reliable or illegitimate option, the following are the items that you have to seem out for. Here are some of the indicators of a Genuine Envelope Stuffing opportunity:

Registered and with total get in touch with information - When you take place to chance upon a company that gives envelope stuffing chance that is certainly registered as being a legitimate source of multiple streams of residual income, and that if they provide you full get in touch with specifics about their business, then that you are assured that what you are acquiring you into seriously isn’t a scam or a fly by Night Organization. Often recall to verify for specifics or make contact with numbers just before you join a particular group or firm.

Steer clear of paying out any payment in exchange of data - You have to bear in thoughts that a reputable business will in no way ask you for upfront payment for issues like info with regards to the merchandise or career that they may be providing you. As soon as you see this a single coming, turn your back and search for an additional envelope stuffing opportunity. As it is possible to effortlessly locate information from other corporations that are becoming given by them and are totally free of any charges.

Promising you large network marketing residual income in exchange of the registration charges - This is another sign that what you are about to engage in, is illegitimate. There exists no these kinds of issue as earning lots of money from stuffing envelopes. True, it is possible to gain from this, but this can’t make you rich overnight. The profits may possibly be minimal, but when somebody starts telling you which you have to pay a specific registration cost for some start-up package and that you just are bound to get plenty of cash from it, then it should be considered a rip-off.

What ever your objective for picking out envelope stuffing as your work-at-home income earner, all you should do is to be mindful and also to don’t forget the following guidelines to prevent being scammed and also to acquire true funds not having paying for information upfront.

The Ultimate Solution of a Profitable Affiliate Professional

July 26th, 2010

The Ultimate Secret of the Productive Affiliate Business owner

So you have discovered affiliate marketer advertising and marketing, have you? Congratulations! It is a fantastic feeling, isn’t really it? You are going to be able to produce some easy dollars online. Or so you believed.

If you happen to be into your second or third week of your respective affiliate marketing career, you’re almost certainly thinking why the money is not rolling in. All of individuals sites you visited made it seem it so simple. Begin a free blog and put some banners ads on it and you’ll make a killing. Is not that what they told you?

I’m sorry if I seem damaging Traffic Swarm. It is just that I’ve been where by that you are. I bought into the lies. Hook, line, and sinker. I set banners on my weblog. I added text links to my articles. I put my affiliate marketer hyperlinks in my forum signatures. I commented on dozens of blogs. And practically nothing happened.

Correct now you’re most likely pondering in which I am planning with all of this. You may even be considering about not finishing this posting. I believe that will be a big mistake.

You’re going to discover what it took me far more than a year to find out. You might be about to find out what you have to do to create genuine income as an affiliate entrepreneur. It is not some solution formula, and I’m not likely to attempt to sell you anything for the end of the post.

Some individuals will even now select to ignore what they may be about to study. That is alright, because if everybody paid attention there will be a great deal more competition. Experienced marketers and “gurus” would demand you huge money to the ideas I’m about to give. After you read them, you really won’t feel how easy it is. When you Bring ACTION, which is.

It really is not complicated to make a lot of cash being an affiliate professional. Like a matter of fact, it’s quite simple. You just have to have an email marketing record. Which is it. That’s the secret.

You’re probably thinking that you just want to be an affiliate marketer entrepreneur. You don’t need to produce your own items. You just desire to advertise the items of others. That’s all well and great, but you nevertheless should build a list.

You are possibly currently writing articles and sending targeted traffic for a blog or some other landing web site, proper? Wonderful! You are halfway there. Here’s what you have to do if you ever desire to create a living being an affiliate marketer business owner:

1. Obtain a ClickBank Account

This really is the only affiliate network you need to belong to. They may be the ideal, and they have a great reputation. That you are planning to pick one item associated to some niche which you are thinking about and know some thing about. It are going to be simpler to compose articles this way.

2. Purchase A Domain

The first point you ought to do is pay for your personal domain. When you will not desire to invest a lot of dollars, you possibly can obtain a domain with a.data extension. They are normally much less than $2 for a 1 12 months registration.

three. Get Some World-wide-web Hosting

Nest, you are going to require internet hosting. All you’re gonna do is build a simple opt-in site, which means you will not have to have anything fancy. You need the bare minimum. You’ll need a bundle that will permit you to register numerous domains and give you about 100-150 MB of disk room. You’ll by no means even use that much. You tend not to have to have a database, either. I’ve a package deal like this and it costs me less than $2 per month.

4. Setup A Lead capture pages Web site

A lead pages page is a site which you send your targeted traffic to so you can capture their electronic mail address and build your listing SFI Marketing Group Scam. From now on, this really is where you can deliver ALL of one’s visitors. Whenever you compose and submit an write-up, you might mail them for your squeeze web page. You are going to need to have a freebie to provide them. You’ll find numerous great websites that sell Master Resell Rights goods quite low cost.

In the event you don’t know how to make a squash web site, you’ll be able to buy them already carried out. There are tons of ready-made lead pages page packs readily available. I bought a pack of 12 for much less than $1 when I primary began. You are going to have to know basic HTML to edit them properly. If I can do it, anybody can.

five. Setup An Autoresponder Account

The subsequent step is to obtain an autoresponder account. You will find several great excellent autoresponder firms on the net and also the regular price is about $20 per 30 days. Autoresponders automate the email process and make certain that you just only post emails to individuals who want them.

6. Compose An Autoresponder Sequence

You are going to should compose a sequence of no less than 10 autoresponder messages to send out in your record. You possibly can schedule when these are sent out. I mail mine out 3 times apart. The first 5 messages should contain nothing but helpful details. Primary you give, then you definitely ask to the sale.

You shouldn’t even hint at promoting something till at the very least the 5th or 6th message. When you aren’t a writer, outsource it. The series ought to be aimed at selling a particular ClickBank solution. Use common sense here. If your opt-in web page is providing away a dog training ebook, will not attempt to market these men and women a fly fishing product or service. All of one’s messages need to function up to the sale right up until the last electronic mail. The last e-mail is when you might make your pitch, or “hard sell”.

7. Drive Traffic To your Squash Web page

Once you create and set up your messages, your only concentrate must be driving traffic to your lead pages page. The autoresponder will do the rest. Occasionally you can post out a unique electronic mail blast in your whole list, telling them about a brand new product, providing them an ebook, or holiday wishes.

Article advertising and marketing would be the most efficient, and lowest priced strategy to send good quality visitors in your squeeze site. I’m not gonna go into post promoting in detail with this posting, but I will offer you an important tip: Only submit your very very best articles to the directories. Your content must be useful and produce on what the article title promises. That is the quite greatest way to have the reader to click through for a lead pages page.

In Closing:

It shouldn’t be challenging for you personally to recognize how powerful this method is. It runs totally on “autopilot”. This really is some thing that took me almost a calendar year to determine. Do you want to understand just how powerful this is? I can give you an notion by telling you that I went from generating 3 or 4 commissions per month to three or 4 sales every day!

It really is not a fortune, but I produce a comfortable residing being an affiliate marketer marketer. If you would like to be productive, it is really crucial that you simply build only one squeeze web page and promote just 1 solution inside the beginning Hostgator Review. Will not even think about establishing additional lead capture pages pages and advertising more products until you have at the very least 500 subscribers to your very first list.

Jumping close to and getting sidetracked will be the absolute worst issue you are able to do. Bear in mind K.I.S.S.? It signifies Keep It Uncomplicated Stupid. That couldn’t be a lot more true in this particular case. Your hosting and autoresponder isn’t really heading anywhere. There’s a lot of time. You are going to get to some position when you’re getting opt-ins each and every day. Your business will commence to operate by itself. Then, and only then, must you branch out into another niche.

As I mentioned earlier, most from the persons that read this are gonna pick to overlook it. Will not be one particular of them. Acquire ACTION these days!

Video Marketing Strategies: Available Now, Beneficial Now

July 24th, 2010

Youtube dramatically redefined the way we looked at videos and how they fit into the online market when it began operations just a few years ago. Now with the immense power of the search engine leader Google behind it, video marketing has begun to really take off. Videos have become an excellent tool for the internet marketer, and can be used for something as simple as building your client list or bringing traffic to your website. There are many excellent benefits to video marketing, not the least of which is a higher ranking on Google, a company that can’t seem to get enough video. In this article we will be looking at how you can leverage the power of videos and integrate them in your own marketing. Learn more about Video Marketing Concepts Here!

Leads are gained through the right video.

Unlike TV, people switch from one video to another pretty fast on the Internet. A video that’s too lengthy runs the risk of boring the viewer, losing his or her attention. Remember, your intention with video marketing is to get traffic, not entertain. Once you know your target market and how your video will be structured, you should decide on how long it will run. If the video is just going to a short informative clip, keep the length between 1:30 minutes to 2 minutes. Now if the video is just an advertisement for a product, then it should be limited to less that a minute in length. How your video begins is very important, so be as direct as you can be as quickly as possible–ideally, within the first ten seconds. Get to the point as quickly as you can. To put it another way, be sure you videos are concise and polished. You don’t have to be a technician to create good content for your videos; it’s fine to write it out as a script and let a pro take care of the editing.

Sales Letters – Video Added Equals Value Added

Have you come across those blogs that have no text content but only videos? A lot of bloggers and Internet marketers are using this particular scheme a lot today. Rather than parking your video on a video sharing site you can create a video blog for selling your product, to talk about your market and so on. Surfers who want to track your product and who might be interested in future transactions can return to view updates. Over time, you will build trust. Contrary to what many think, blogging doesn’t have consist of long, written posts, but instead can feature high-quality videos that deliver your information just as effectively as blocks of text would. Just outfit your blog and upload your videos onto it, so you’re in total control of your videos. Because consumers perceive videos as more valuable than text, you can be confident that your videos will draw a greater response than would written material. Learn how to make money with Video Marketing Concepts!

Used intelligently, video marketing can deliver superior response levels that won’t disappoint. The biggest reason people hesitate to use video marketing is because they are intimidated by video production which really isn’t as difficult as it seems. As the internet expands to even greater levels, online media is working hard to keep up, creating endless possibilities for fantastic success through the use of video marketing campaigns. What does this mean for you, the online marketer? More and more people will depend on more and more video clips for information, education and entertainment. Click Here to learn more about Video Marketing Concepts!

Video Marketing Tactics to Increase Your Traffic Numbers

July 23rd, 2010

Many sites such as Youtube have given rise to video marketing. Youtube and similiar sites have given tremendous growth to videomarketing. There are thousands of videos being uploaded everyday by marketers who are using them to drive targeted traffic to their sites. Below are a few video marketing tips we’ve given that you might use right away.

It is not enough to just make a video, you have to market it all over the internet. You have two options to do it-do it yourself, by going to all of the video sharing sites and submitting your video or by employing the services of a video distribution service to broadcast it all over these sites. If you want to go the manual way it will take a great deal of effort and time to actually upload your videos to all the popular video sharing sites. But if you want to go with the video distribution services, you won’t have to work as hard and you video will be viewed by a much larger audience. To accomplish this, first submit your video to Youtube and then distribute it by utilizing a service such as Traffic Geyser. This will allow you to start your distribution to various channels. However if for whatever reason you can’t utilize Traffic Geyser, you can utilize Tubemogul. This will let your video message to be viewed at various places and the more places that it resides, the more visitors you are going to see. Although video distribution sounds too easy and simple, it actually can deliver wonderful results if it is done properly. Most people won’t utilize these services and would just rather depend on Youtube. There are tons of video sites in addition to Youtube that have lots of visitors, you just have to learn how to take advantage of them.

Always enable feedback, comments and ratings when you submit a video. This will allow your viewers to provide comments for your feedback, which will make it go higher and be seen more. In addition to making your viewers feel important, this will also let them see that their opinion is valued. Don’t blow off your feedback and comments and ensure that you respond to all of them. Many times you can find useful comments that were left by viewers that are interested in your video. Respond to their comments and form a relationship if possible. This is because you never know who can possible help you in the future with your business. This type of relationship is a wonderful way to identify joint venture partners, affiliates, etc. Plus this type of feedback will help you to understand both the pros and cons of your product. People will discuss the quality of your video and what it needs. So it’s important to take it seriously and work on it.

One of the best video marketing tips available is to hose your video on your own blog or website. You shouldn’t just depend on video sharing website because a lot of your traffic could also be vlogs or video blogs that they update on a regular basis. What is even better to think about, the search engines live to index and rank videos which means your blog and video will be part of an effective plan. Even more to think about, you won’t have to wonder whether or not your accounts will be deleted by the video sharing sites because you are hosting your own videos. When you acquire a library of targeted videos on your website, you’ll start to see traffic come your way. So the more videos that you make and keep fresh, you’ll see better results. In conclusion, video marketing can be seen as a highly effective method to get targeted exposure at zero cost.

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How Does GetResponse Fair In the Auto-Responder Wars?

July 22nd, 2010

If you have been doing e-mail marketing for a while you have probably heard of GetResponse. You’ve probably spent some time exploring all of the different e-mail marketing “helpers” that are out there and are trying to figure out which one is really worth your subscription payment.

The truth is that there are basically two giants in the e-mail marketing world: Aweber and GetResponse. These two industry giants provide high quality service and have large customer bases. For this article we thought we’d take a look at the extra features offered by GetResponse to see if it is worth choosing over its competition.

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GetResponse does have a range of options, and video emails are just one of them - but an interesting choice, nonetheless. They’ve incorporated a multimedia facility for the purpose of creating these video emails. If you have an account, you can keep up to 100 Megs of A/V in your account. That amount should be enough for a basic marketing series via video. That’s a great benefit to be able to make videos, and edit them, right from your account. In our experience, however, most people do not enjoy having to download large e-mails or attachments, and many people resent videos and audio files that play automatically. Tread lightly here.

It’s only eighteen dollars per month for their most basic level account. The basic account capacity is five hundred email subscribers. Beyond that level, the price will increase but it depends on the number of subscribers. As this is written, the most expensive monthly plan is $145. At that monthly fee you can manage up to twenty five thousand people on your list. Above that number of subs will require a custom quote from GetResponse.

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If you’re not interested in the 18 a month account, you can get a free account that’s even more basic. You can only manage up to ten contacts with the free account. Even with the free account, you’ll still be afforded access to the many features other account sizes have access to. This is a good way to start with any new service that is meant to help you build your business and increase your sales. You may not be interested to pay for something that seems like too much to learn. It may appeal to you to do the free account, then when you’re getting some sign-ups, you can up the account level.

No matter who you ultimately go with, the important consideration is you get started with your list because that’s frequently where the good money can be found. It is with this form of list building that you can continue to contact your subscribers, and many of them will become your paying customers and clients. It is the extra contact and the personal feel of e-mail that is what helps many internet marketers increase their profits and build a loyal list of people to sell to.

Viral Marketing Campaign Viruses

July 21st, 2010

To be succesful in internet marketing online, you are going to have to attract large numbers of visitors to your website .   Because of this part of your plan should be to create and launch a viral marketing campaign .  The beginning step that you will need to decide on, and set up is a suitable ‘carrier’ for your ‘viruses’, in order to launch your viral marketing campaign.

When you have come to a decision on the best carrier, your viral marketing campaign can now be set in motion as quickly and effectively as possible. Don’t expect it to go hog wild right from the beginning , It will take a little time before the viral effect is in full epidemic mode.

A worthy carrier would be an electronic product or what we call just an E product, that will end up in the hands of a vast majority of readers mechanically . Make sure that your E product is related toyour niche market, it doesn’t make sense to promote an ebook that has nothing to do with your niche. The idea is to provide info to a targeted audience who requires and will benefit from the data that you are providing.

Choosing the correct type of carrier is very important . Make sure that the carrier has a lot of credibility or a magnet type attraction that appeals to the niche market target audience and potential carriers and resellers .

Having an appealing ecover design will capture the attention of your prospects adding to the appeal of your carrier.  Creating your own ecover is also a great opportunity to brand the cover with your name and that of your website .

Try to provide people a reason to carry out the viral marketing work for you without you doing it yourself. You want to set it up the first time by choosing top products to promote with your links to. Thisentails writing a compelling advertisement and choosing the most desirable placements.

Now that you have your viral marketing campaign ready to go and launched effectively, simply repeat the process for other viral marketing campaigns you wish to create. Now sit back and watch the traffic come in.

Manufacturers and Drop Shipping

July 20th, 2010

A wholesale drop shipping line is a type of retailing where, instead of the retailer (meaning you) actually keeping the goods in stock at their own location, they instead pass the order, along with the freight details from a customer , to a wholesaler.  The wholesaler ’s job is  to forward the products ordered directly to your customer on your behalf. The great thing about this concept is that not only do you not need to have a large warehouse for the storage of products you are selling, but also you make a profit through the terms payed wholesale for , and the pricethat you will be selling it to your custmers at.  

 In fact , as far as drop shipping is concerned, you are infact the middleman acting for the product that your customer ordered and the producer who produces it.  This particular type of method is extremely beneficial to both modest retail businesses , as well as internet marketing online based stores, or those people who use mailing catalogs in order to generate sales for their companies.  In all actuality many customers who purchase their products in this way seem to not be too bothered that there is a hold up between the time when the products are ordered and when they literally have them come in.

 Now the biggest problem that is being dealt by drop shipping is that retailers don’t have to be concerned about controlling their stock, as this is done for them by the wholesaler instead.   Unfortunately, in a more traditional retail setting, the products a store proprietor orders will be ordered in bulk, and they will then need to be kept in a secure location until they can be displayed and sold.  What this means is that you are adding costs to an already large budget, as you will need to have storage space available, along with hiring staff to maintain the storage area and ensure that the goods are ready for delivery to the store and to know what levels each product is at.  You will also need to sink money investing in a good quality security system in order to keep the goods from being stolen.  However, if you were to use dropshipping instead, then you do not need to retain a large stock of your inventory on site, and also you no longer needed to employ a large team of staff.

 Also, you will find that a large quantity of manufacturers now find the idea of drop shipping as a an excellent investment, as it is also lowering their costs as well.  Plus an additional sales person has been gained whothe manufacturer doesn’t have on the payroll.   In addition they will be saving themselves money as they no longer need to arrange for the delivery for their goods to a retailer, so they are cutting downon the fuel charges and their handling in this fashion. Instead, they can use the more inexpensive shipping methods that are now readily available by using either UPS, FedEx or a locally based courier company to ensure that theirmerchandise is delivered directly to the client. Plus, as many manufacturers have spent vast amounts of money ensuring that their warehouses are completely secure, they know that their products are safe until the time that they are shipped , rather than them sitting in the back room of some retailer’s shop with no security or very little on the property .

 

Article Writing Techniques You’ll Want To Stay Away From

July 19th, 2010

High quality content is the most important aspect to successful internet marketing. This is why knowing how to write good articles is an important skill that you should cultivate if you want to make it big here. however, you should be aware of certain mistakes that can be made that will affect how an internet marketer does. The following are a few of these types of mistakes.

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The single most common mistake made by article writers is failing to correct simple errors in spelling and grammar. Make sure you check over your articles carefully before submitting them. You should also keep your paragraphs short, as longer paragraphs make it harder for people to concentrate. You have to realize that many internet users browse articles rather than reading every word. So you want your articles set up so people can get the message even if they aren’t paying close attention. Don’t change your style or “voice” from one part of your article to another. Being consistent in this area is important to keep things clear between the reader and you.

You also have to avoid direct selling and hype in your articles. As long as you have something worthwhile to offer the reader, you don’t have to make exaggerated claims in your articles. If you use your article as a sales page, readers will immediately be able to sense this. The resource box below your article is the only spot where it’s acceptable to do any selling. You should only pre-sell your product or site in the body of the article, don’t try to sell directly.

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You don’t want to make the mistake of filling your resource box with too much useless information. The resource box should instead be used for getting your website seen by lots of people who can then reprint your article. However, if you really want to get everything out of this, don’t have links going to many different places. You want to focus the article instead of making it broad. You will also want to stick to one or two website URL links at the most, because that will get your article seen by more people. If you want to take the box to the next level, write your affiliate link in there. Many article directories don’t allow this so it might be a better idea to have separate domains dedicated to your affiliate that you point people to. This looks a lot more professional and the readers won’t have any complains.

All in all, you need time to develop article writing skills, especially if you are creating them for the internet. There are quite a few article writers who make these same mistakes over and over, and the main reason they do is because they don’t plan accordingly. They should always be as clear as possible, without using large words and without using filler text. Focus on making your resource box high quality along with your article and you should have the winning formula.

We test the Epson Stylus SX215

July 18th, 2010

What kind of all-in-one printer can you get for  under £50  ?  We take a look at the Epson sx215, which looks like a great little machine  , but with some shortcomings. At this price point ,  we are looking at the home user who wants to print, scan and copy . 

The printer is a conventional black box design, and has a control panel mounted on the left hand side.   It’s good  to see a full-colour LCD display set into the middle of the controls .  Small and neat, it is ideal for viewing photos and choosing from the various menu options  .

 The machine has  four  control  buttons behind the LCD, including specific options to print photos and to print an index sheet from a memory card.  A memory card slot is also provided and takes SD, XD and memory stick cards  . In front of the LCD is a convenient button to switch between A4 and 15 x 10cm paper.

Both paper types feed from a  angled, telescopic paper tray at the back to a horizontal, tray at the front. There’s only a single USB socket at the back ,  there is no wireless capacity with this printer and to be honest we wouldn’t expect to see one at this price point  .

One thing missing from the control panel is a maintenance button for running print checks or changing ink cartridges, and you need to know the magic shortcut of pressing the Index Sheet and Scan buttons together to reach the maintenance menu –  a nice touch would be to have it added to the control panel  .

Fitting and replacing epson ink cartridges is easy, as the four cartridges plug directly into their places in the head carrier. The cartridges are numbered T0711 TO T0714 inclusive.

Epson quote the Stylus SX215 can reach 32ppm printing black and 15ppm printing colour, in draft mode. We think England would have more chance of winning the World cup than this prediction coming true. Sure enough we were right particularly as the machine could only manage 3.5ppm on our five-page black text print and 1.2ppm on the black text and colour graphics test.

 The  result of the 20-page test was faster , but in this case only by 0.5ppm, giving a top speed of 4ppm. This is slow and the 20-page document took over five minutes to complete.

A single page colour A4 copy took 1min 11secs and a 15 x 10cm photo took 3mins 20secs printing in best mode from a PC. This is slow! 

Actually, best to leave it overnight working in the garage, as we measured a maximum noise level of 77dBA at half a metre, when feeding paper. This is very loud and would be distracting if, for example, you were trying to take a phone call while printing a multi-page document on your desk.

Given this is a budget printer, the print quality is average at best. It’s nowhere near as clean as even cheap Canon or HP machines, as there’s jaggedness to curves and diagonals and some bleeding of ink into the paper .

 Graphic images are good, with bright colours and little dithering. Photo prints are also very good with clean lines, bright colours and smooth transitions  .

The Stylus SX215 can take the  Epson cheetah T0715 multipack of cartridges, which retail for around £30. Or compatible ink cartridges are also available at a fraction of the price.

Verdict

For its price, there’s plenty to like about the Epson Stylus SX215, such as its LCD display, simple operation and excellent photo prints. There are a few things to weigh against these, though, with its very noisy paper feed, universally slow print .